It is said that iPhone
SE 2 will be put into production January 2020 and officially launched to the
market in late March 2020.
Guo
Mingwei, a well-known analyst of Tianfeng Securities, pointed out in the latest
investment analysis report that the iPhone SE 2 will be put into production in
January 2020 and will be officially launched to the market at the end of March
2020. In the same report, Guo Mingxi also predicted that the iPhone SE 2 would
switch to the LCP antenna for better performance. It is reported that the
iPhone SE2 will have three colors such as deep gray, white and red. The iPhone
SE2 is similar in design to the iPhone 8. It measures 4.7 inches and starts at
$399, or about RMB 2,800. (IT House)
As
per Guo Mingxi's forecast information for iPhone SE2 is as follows:
Body:
the same design as the iPhone 8, 4.7-inch screen
Color
matching: available in deep gray, silver and red
Processor:
equipped with Apple A13 chip
Stock:
3GB LPDDR4X
Storage:
64GB / 128GB
Verification
method: Touch ID fingerprint verification
Does Apple need the
iPhone SE series?
In
the spring of 2016 the iPhone SE was launched suddenly, it gave Apple a head
start on the RMB4,000 market. This is Apple's only small-sized iPhone with
flagship performance at the time. It is also an iPhone with flagship
performance at the price of RMB4,000, which has a very significant impact on
the market.
In
fact, even today, three years later, many people’s impression of iPhone SE is: small
screen and low price.
But
looking back, after so many years, does Apple still need the SE series?
From
macro perspective, I think the iPhone SE series does have some value. On one
hand, Apple really needs to consolidate price market of RMB3000-4000 in the
current market environment. In the face of the Android camp, the brand strategy
of the Snapdragon 855 Plus flagship has been achieved within RMB3,000, and the
existing old iPhone will be sold at a reduced price, this marketing method can
attract users any more.
In
other words, Apple needs an iPhone that can compete for at least the same price
in the Android camp to consolidate the price range of RMB3,000-4,000. Choosing
to build SE2 with the already mature iPhone 8 line is one of the ways to save
costs and upgrade your product's competitiveness.
On
the other hand, Apple is using the entry device to drive software services.
This point is actually revived from this year's iPod Touch, iPad Air and iPad
mini. Apple can promote games, movies and music services to see it. This year,
Apple is promoting users to upgrade old devices through lower-cost entry
devices. This allows older users to experience new services in the new system.
The
last is to keep the iPhone product line active in the market. As Apple's
profitable head, iPhone sales and services have been linked to the company's
stock price. Upgrading old products instead of opening another product line
like three years ago will allow Apple to maintain the freshness of the iPhone
product line at a lower cost. The 12-month-long cycle has been reduced to every
6 months to further enhance brand influence and product sales, and maintain the
company's stock market development advantage.
What
do you think? Does Apple need the SE series?
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