Grandshine

In October last year, Apple launched the third-generation TWS (True Wireless Stereo) headset, AirPods Pro, on the official website for $ 249. This price is higher than the previous two generations, but it has not hit consumer enthusiasm in the slightest. Earlier, the two generations of TWS headphones released by Apple reversed the decline in sales after the release of ordinary electronic products, and became absolute benchmarks for the TWS headphones industry. The TWS headset is not just a sound transmission tool. Its more important role is an AI assistant based on voice interaction technology. As a smart wearable device, the TWS headset is designed to provide a better human-machine interaction experience. For consumers of TWS headsets, the instant automatic connection can be achieved after the initial setting, so a smooth user experience is more important than sound quality. This can also provide some explanation for "why AirPods can produce word-of-mouth effect...

What are TWS Bluetooth headsets? Why is TWS headsets a lifestyle in addition to wearable? From a macro perspective, wireless and multi-device collaboration is the mega trend. On the micro level, the arrival of Bluetooth 5.0 has enabled TWS headsets to be upgraded with the underlying technology; global smartphones have gradually eliminated the headphone jack, which has accelerated the development of TWS headsets. The emergence of TWS headphones can be said to be a necessity. TWS headsets are not accepted by consumers and the market from the beginning. There are many problems such as battery life, transmission, sound quality, and price, which have not been completely resolved so far. As more and more consumers begin to pay attention to TWS headsets, demands such as voice assistants, health monitoring, and noise reduction modes also begin to emerge. TWS will become the mainstream of mobile phones in the future.Why? 1, AirPods have sparked the TWS craze, As we known, the Air...